Potęga irracjonalności. Ukryte siły, które wpływają na nasze decyzje
- Downloads：1745
- Type：Epub+TxT+PDF+Mobi
- Create Date：2021-12-21 09:51:03
- Update Date：2025-09-07
- Status：finish
- Author：Dan Ariely
- ISBN：8365731479
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
W nowym， poprawionym i rozszerzonym wydaniu przełomowego bestsellera New York Timesa Dan Ariely obala popularne przekonanie， że my， ludzie， zachowujemy się racjonalnie。 Od picia kawy po odchudzanie się， od zakupu samochodu po wybór partnera życiowego – nieustannie przepłacamy， nie doceniamy i odwlekamy decyzję。 Takie zachowania nie są jednak przypadkowe ani pozbawione sensu。 Przeciwnie， są systematyczne i przewidywalne， a co za tym idzie – czynią nas przewidywalnie irracjonalnymi。
Reviews
Mr D T Wavell
，
Mediocre compared to other books on behavioural science。 Some of the book is filled with irrelevant text and stories and I question the validity of some of the experiments， although sources are provided so I could check this out， but I haven’t。 It’s a bit dated now too so it could probably do with an update to incorporate latest research on the subject。
Siim Kala
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Kes taolist kirjandust on harjunud lugema ei leia ilmselt eriti palju endale uut， kuid raamat on siiski hästi kirjutatud。 Peamiselt siis näen mina selle kasulikkust selles， kuidas mõista meie endi ja teiste irratsionaalsust， mis praktikas tähendab ka seda， et mida rohkem seda mõistame， seda enam oskame end selle vastu kaitsta。 Äris kasutatakse pidevalt just taolisi teadmisi meie vastu， pannes meid rohkem tarbima ja ostma teenuseid ja asju mida me ei vaja， sealjuures ise usume， et need meie vabad Kes taolist kirjandust on harjunud lugema ei leia ilmselt eriti palju endale uut， kuid raamat on siiski hästi kirjutatud。 Peamiselt siis näen mina selle kasulikkust selles， kuidas mõista meie endi ja teiste irratsionaalsust， mis praktikas tähendab ka seda， et mida rohkem seda mõistame， seda enam oskame end selle vastu kaitsta。 Äris kasutatakse pidevalt just taolisi teadmisi meie vastu， pannes meid rohkem tarbima ja ostma teenuseid ja asju mida me ei vaja， sealjuures ise usume， et need meie vabad ja mõtestatud valikud。 Kogu temaatika on muidugi palju laiem， saate teada kuidas platseebo toimib isegi kirurgiliste operatsioonide korral， ning kuidas eelarvamused ei mõjuta ainult meie suhtumist teistesse， vaid tihti suunavad teisi käituma suunas millisena me nendest arvame。 。。。more
Marian
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A great insight onto the mess that is your mind！ Must read， of you want to understand other people。 And yourself
Sulekha
，
Series of very interesting social experiments of how we all act irrationally under different circumstances， and yet how so much of it is just so predictable。
Erica
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Extremely digestible book written by a great man bringing more of these ideas into the public realm。 I won't say Dan Ariely has done the deepest work in behavioral economics or sciences in this book， but he is certainly a voice that makes things the level of common and relatable。 Way too many college student studies but if you know that in general， you know that's where this always starts。 Nearly everything in here I have read in depth elsewhere so had it been just the vacuum of college cheaters Extremely digestible book written by a great man bringing more of these ideas into the public realm。 I won't say Dan Ariely has done the deepest work in behavioral economics or sciences in this book， but he is certainly a voice that makes things the level of common and relatable。 Way too many college student studies but if you know that in general， you know that's where this always starts。 Nearly everything in here I have read in depth elsewhere so had it been just the vacuum of college cheaters I might have found it absurd to take it to the level of Enron， but it's a solid genre read more than anything to me。 。。。more
Avesta
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Pretty fascinating book - and despite the ridiculous errors and potential discriminatory bias， some of the studies discussed throughout this book are absolutely astonishing。 For example， Ariely talks about how he started selling two different chocolates outside MIT， selling some cheap chocolates for free; and the more expensive Lindor chocolates for 5 cents - and how a significant majority of MIT students went for the freebie， even though the Lindor would have been a far better deal！ Really rein Pretty fascinating book - and despite the ridiculous errors and potential discriminatory bias， some of the studies discussed throughout this book are absolutely astonishing。 For example， Ariely talks about how he started selling two different chocolates outside MIT， selling some cheap chocolates for free; and the more expensive Lindor chocolates for 5 cents - and how a significant majority of MIT students went for the freebie， even though the Lindor would have been a far better deal！ Really reinforces the notion that MIT students aren't as bright as one might believe， but are instead over-glorified twits。Which brings me to my next point - the amount of discrepancies， mathematical errors and lies in this book。。。 is quite sickening， especially given that the person who wrote this is a professor at MIT， and in parts you may notice a tinge of Xenophobia， or even outright racism！ For example， if you look at the masturbation study and the statistics that came with it， and tried to do the maths yourself from the data - you will see that about 80% of the percentages are in fact， incorrectly calculated。 And later on， Dan Ariely makes the claim that Iran is a country that faces distrust， and no one trusts each other。。。 which really irritated me - Iran （as well as other pan-Iranic states in the Middle East） is famously known as one of the nations with the best hospitality， friendliness， and desire to help one another。 The claim that an Iranian student told him that people only trust those within their families。。。 is quite an obvious hoax - written by someone who clearly has expressed a conflict of interest on the matter， and should not be making unnecessary claims or exaggerations。 And so， whilst the studies in this book may be interesting。。。 I think he should have at least fact-checked and looked at his calculations。 He can't have possibly thought those percentages were mathematically correct。 I refuse to believe an MIT professor could possibly think that his calculations were all perfect。。。4/10。 Would have been 10/10 if someone had corrected the mistakes， removed the exaggerations， and made sure there was no discriminatory bias by the author himself。 Disappointed， but would still recommend to others just for reading the studies - and nothing else。 。。。more
Josephine
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Took me months to finish this， ppff。 Too many experiments explained in too much detail， just nothing really for me although the explained things are very applicable to our daily life and very useful。 Learned alot from it， but just wasn't enough to give this one 3 stars （would give it 2。5 tho）。 Took me months to finish this， ppff。 Too many experiments explained in too much detail， just nothing really for me although the explained things are very applicable to our daily life and very useful。 Learned alot from it， but just wasn't enough to give this one 3 stars （would give it 2。5 tho）。 。。。more
Irene Martínez
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De los mejores libros que pueden tener para consultarlo una y otra vez。 Nos lleva a continuar con la creación de consciencia en nuestros actos de compra， mismos que afectan nuestro entorno y medio ambiente。 Después de leerlo van a entender mejor el porqué de algunas decisiones y cómo tomarlas de forma distinta。
Anjana Unnikrishnan
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Interesting experiments。 Intriguing insights。 Extremely readable。 Not Malcolm Gladwell， MIT certified。
David
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Like his other books， Dan Ariely's Predictably Irrational breezes along， explaining how humans make decisions that are not only irrational， but are typical and predictable。 He explores our fascination with the concept of "free"， the ways ownership affects our thinking， the placebo effect， loss aversion and other psychological phenomena。 I always am a little skeptical of studies with 50 or 100 college students as their sample size， and I wonder about transferability of the findings from one domai Like his other books， Dan Ariely's Predictably Irrational breezes along， explaining how humans make decisions that are not only irrational， but are typical and predictable。 He explores our fascination with the concept of "free"， the ways ownership affects our thinking， the placebo effect， loss aversion and other psychological phenomena。 I always am a little skeptical of studies with 50 or 100 college students as their sample size， and I wonder about transferability of the findings from one domain to another， especially since cognitive psychologists seem to indicate that there's very little transference of learning from one domain to another， unless explicitly taught。 But Arriely's writing is light and fun， and it's an enjoyable introduction to some bigger questions about the ways we stumble in our thinking。 。。。more
Nikhil Verma
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The book is a collection of experiments that the author performed over time， and it feels that way。 The content is intriguing， sure。 But I couldn't read experiments after experiments in one sitting。 The book is a collection of experiments that the author performed over time， and it feels that way。 The content is intriguing， sure。 But I couldn't read experiments after experiments in one sitting。 。。。more
Todd Cheng
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The book makes my reread list as who does not need to get intimate with how priming can manipulate our minds to an outcome of being irrational。
Viktor Malafey
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Як люди думають？ Мабуть про це написано вже сотні книжок。 Це одна з них。Тут через серію наукових експерементів нам автор намагається пояснити ірраціональність нашого вибору。 Деякі речі були дуже цікавими， я навіть наробив собі закладок。Але навряд чи зможу щось застосувати в реальному житті， треба багатенько чого тримати в голові， щоб перемогти підсвідому волю людини。
Lina Zhao
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I love behavioral economics。 I think if I ever went back to school， I’d probably study this or psychology。 Each chapter was so practical and applicable to my life。 I’m able to question and identify these logical fallacies that I have indulged in the past。 This is the type of book I would keep， highlight， and revisit to make sure I remind myself of these patterns。
Jack
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Insightful read， easy to follow along and each chapter was really independent from the last。 The author helps explain various experiences in life， such as why people get weird when the topic of money comes up or how "Free！" influences our thinking。 Would recommend if interested in psychology or behavioral economics。 Insightful read， easy to follow along and each chapter was really independent from the last。 The author helps explain various experiences in life， such as why people get weird when the topic of money comes up or how "Free！" influences our thinking。 Would recommend if interested in psychology or behavioral economics。 。。。more
Ondrej Urban
，
In the past I might have used an expression similar to "tabloid popular science" to vulgarize well-written nonfiction books that put a lot of care into taking you by the hand （something by Malcolm Gladwell？）， thus making understanding of their subjects apparently easy。 While this is obviously a horrible thing to do - as a matter expert it takes a lot of skill to step away from the details and really enable your readers to understand - I would put Predictably Irrational into the same ill-named bu In the past I might have used an expression similar to "tabloid popular science" to vulgarize well-written nonfiction books that put a lot of care into taking you by the hand （something by Malcolm Gladwell？）， thus making understanding of their subjects apparently easy。 While this is obviously a horrible thing to do - as a matter expert it takes a lot of skill to step away from the details and really enable your readers to understand - I would put Predictably Irrational into the same ill-named but exclusive category。At the face value this books tries to milk the success of Thinking， Fast and Slow， that is， until the moment you realize this one came out three years earlier and， ultimately， it talks about related but not really identical things。 It is true that it contains a lot of entertaining self-experiments， through which you can easily demonstrate to yourself that your brain is probably just as irrational as the book claims。 However， Predictably Irrational - and I realize now I'm comparing it - is， in a way， more applied。 One example for all - while Daniel Kahneman's masterpiece （yes， it is） talk a lot about the mind， brain etc， Dan Ariely advises you on picking up desirable mates in the bar。 Tabloidy， but very entertaining！Originally I picked this book up as a bit of a guilty pleasure - after reading a few books on this topic， I of course I am an expert on these matters and just need a little refreshment here and there - it ended up being a very nice and instructive ride of yet another list of reasons brains are not really computers。 。。。more
Jaxson
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Interesting data， easy read
Larry
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Awful book。 Good for food for thought， but ignores many basic economic concepts like price elasticity， monopolistic competition， imperfect knowledge， and time value of money。Chapter 3 talks about an"experiment" with giving out chocolate at different prices （including free at one point） to show irrational behavior with the free option。 But does not control for the variable of how much people might want chocolate at a particular time （ie， when charging， how many people simply walked away）。Pop psyc Awful book。 Good for food for thought， but ignores many basic economic concepts like price elasticity， monopolistic competition， imperfect knowledge， and time value of money。Chapter 3 talks about an"experiment" with giving out chocolate at different prices （including free at one point） to show irrational behavior with the free option。 But does not control for the variable of how much people might want chocolate at a particular time （ie， when charging， how many people simply walked away）。Pop psychology economics。 Maine some limited value to look at things a little differently but there is no scientific analysis here。 。。。more
Roderick Vonhögen
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A fascinating book that shows us how often what we think are rational choices are， in fact， often influenced or determined by other， irrational factors。 That irrational behavior is predictable， which marketeers often use to steer our choices。 Everything in the book is based on scientific research， and the chapters are filled to the brim with descriptions of experiments the author conducted with his fellow researchers。Some of the things I learned:- how often what we are willing to pay for things A fascinating book that shows us how often what we think are rational choices are， in fact， often influenced or determined by other， irrational factors。 That irrational behavior is predictable， which marketeers often use to steer our choices。 Everything in the book is based on scientific research， and the chapters are filled to the brim with descriptions of experiments the author conducted with his fellow researchers。Some of the things I learned:- how often what we are willing to pay for things depends on what the other offers we are presented with， even though the actual value may not correspond to the value we perceive。- the placebo effect， and how it can have real benefits， but also confronts us with moral dilemmas: should a doctor prescribe medication he or she knows is ineffective if the patient really seems to experience an improvement from taking it？- how people often will cheat （a bit） if they can， but when they are reminded of a moral code （like the Ten Commandments or an oath they signed）， the cheating completely disappears。- how peer pressure impacts our choices in a much bigger way then we would like to admit。I love books like this， because they help you understand your own behavior and challenge you to ask yourself why you do the things you do。 This book will help you recognize the many ways in which marketing uses the predictability of our irrational choices to try to influence our consumption behavior。 Recommended！ 。。。more
Solomon
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everything Freakonomics should have been
Sterling
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A must read for anyone who wants to understand their own spending habits。 It does a great job describing how marketing and priming can impact your decisions。
Jonathan
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As someone who has a strong interest in human behaviour， I found this book informative and entertaining。 The author presents his scientific analysis in an engaging and sometimes humorous way。 The only reason I didn't give five stars is because he sometimes goes on tangents， discussing how his analysis could be applied more broadly to national economic policy。 I'm someone who finds the areas of economics and finance utterly boring， so these tangents were frustrating。 As someone who has a strong interest in human behaviour， I found this book informative and entertaining。 The author presents his scientific analysis in an engaging and sometimes humorous way。 The only reason I didn't give five stars is because he sometimes goes on tangents， discussing how his analysis could be applied more broadly to national economic policy。 I'm someone who finds the areas of economics and finance utterly boring， so these tangents were frustrating。 。。。more
Car Hayden
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Oldie but still mega relevant。
Tanaka Mawere
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This and Daniel Kahnemann's Thinking Fast and Slow have made me interested in behavioural economics。 A definite must read for you to know how irrational rational humans are This and Daniel Kahnemann's Thinking Fast and Slow have made me interested in behavioural economics。 A definite must read for you to know how irrational rational humans are 。。。more
TimvH
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Thought provoking， easily readable。 Enjoyed the book much， except for the last chapter about the financial crisis which was a bit wordy。
Michael
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An interesting and descriptive list of common fallacies we tend to find ourselves succumbing to。
Erin
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2021。10。10
Josef Horký
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V rámci knížek o byznysu， marketingu， behaviorální ekonomii bych hodil na seznam povinného čtiva。 Poněvadž je to nejen fakt chytré a zajímavé， ale taky dost zábavné。 Dan Ariely na svých výzkumech ukazuje， že klasická ekonomie， zákonitosti trhu jako "Nabídka vs。 poptávka" nemůže fungovat - protože počítá s tím， že se lidi chovají racionálně。 V rámci knížek o byznysu， marketingu， behaviorální ekonomii bych hodil na seznam povinného čtiva。 Poněvadž je to nejen fakt chytré a zajímavé， ale taky dost zábavné。 Dan Ariely na svých výzkumech ukazuje， že klasická ekonomie， zákonitosti trhu jako "Nabídka vs。 poptávka" nemůže fungovat - protože počítá s tím， že se lidi chovají racionálně。 。。。more
Meghan Smith
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Excellent - I really loved it。 It’s got interesting implications for a wide range of decisions。
Turgut
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